Get To Know Jerry Miller

Jerry Miller is the founder and CEO of The Miller Organization LLC, the parent company for six vertically integrated yet financially independent subsidiaries, including VMV Brands, a full-service advertising agency located on the historic Charlottesville, Virginia Downtown Mall.

The Miller Organization is also the parent company of I Love CVille Real Estate LLC, which owns more than 19,300+ square feet of commercial and residential real estate across Virginia, including nearly 8,000 square feet in The Maclin Building, a prestigious Downtown Charlottesville landmark.


In May of 2008, in the midst of a successful career as a syndicated radio, TV and media personality, Jerry founded and launched VMV Brands, Charlottesville and Albemarle County’s first digitally-focused advertising agency.  Out of a 97-square-foot home office in Albemarle County, in his bachelor-infested second-floor condominium, Jerry was a one-man shop with Lucy (a feisty German Shepherd mix) as the go-to business closer. Through drive, determination and 18-hour days, VMV Brands earned immediate traction, especially within the restaurant sector as the farm-to-table, #ShopLocal movement was gaining momentum across the country.

In Q1, 2013, VMV Brands launched its first-ever big-time event: Charlottesville Restaurant Week. At the conclusion of the event, Charlottesville Restaurant Week had raised more than $9,000 for the Virginia Institute of Autism and generated more than half a million dollars ($500,000) in gross revenues across the City of Charlottesville, Albemarle County and Madison County. Jerry and VMV Brands generated incremental revenue for all 28 restaurants involved in Charlottesville Restaurant Week while raising a tremendous amount of money for a respected non-profit. Just like that, a “social entrepreneurship” fire was stoked within Jerry. (He would later launch “Charlottesville Shopping Month!” and “The Charlottesville Home Makeover Project!,” each a successful social entrepreneurship execution.)

In late February of 2013, Jerry and the VMV Brands team moved its headquarters to The Professional Center, a Class A three-story building located on The Charlottesville Downtown Mall. The owner of The Professional Center – Bill Nitchmann, an Albemarle County-based entrepreneur – was Jerry’s direct neighbor in the building. Over the next 18 months, Jerry and Bill, a 70+ year-old businessman with savvy, vision and street smarts, struck an immediate friendship.

With Bill prodding him, Jerry made three significant real estate purchases: one in Albemarle County (December, 2013) and two in the City of Charlottesville (July, 2014), including the purchase of two commercial units within The Maclin Building, a prestigious downtown landmark. In early August of 2014, Jerry and VMV Brands moved their headquarters to The Maclin Building, where they enjoyed floor-to-ceiling windows, two balconies, room to expand and a view of Market Street, a premiere downtown artery.

Bill also encouraged Jerry to create a real estate company. In July of 2014, Jerry launched I Love CVille Real Estate LLC and positioned his real estate holdings within this company.

In January of 2017, Jerry closed a deal with Dr. John Pfaltz (Emeritus Professor of Computer Science at the University of Virginia) to purchase three offices on the second floor of The Maclin Building. The company also finalized a transaction with Dr. Trice Taylor, DDS to purchase his dental office, which is located on the first floor of The Maclin Building.

In November of 2017, Jerry closed his third real estate deal of the year with Joe Gieck, who retired in 2005 as the esteemed University of Virginia Head Athletic Trainer. With this transaction, Jerry purchased his first storefront in Downtown Charlottesville on Market Street.

Today, The Miller Organization owns nine properties (19,300+ square feet of residential and commercial real estate) across Charlottesville and Albemarle County, which are home to 24 commercial and residential tenants.

In June of 2018, Jerry launched The I Love CVille Network, a streaming platform that showcases the “Best of Charlottesville, Albemarle County, Central Virginia and the Commonwealth of Virginia.”

Jerry has founded and sold three companies over the last 13 years. In October, 2010, after helping start and build the business for more than 15 months, Jerry sold his 50% ownership stake of Strike One Media LLC and its flagship property, YouthSportsNow.com. In April of 2013, Miller sold Charlottesville Restaurant Week to C-Ville Holdings LLC (the parent company of The C-Ville Weekly) in a five-figure deal.

Conscious Capitalist

Jerry was elected President of The Maclin Building board of directors in January 2016, 2017, 2018, 2019, 2020, 2021, 2022 and 2023 after serving a one-year term as Vice President in 2015.

An award-winning writer, Jerry was named a two-time Virginia Press Award winner and five-time Media General MegaNet Award winner.

Jerry was named one of the youngest editors in the history of The Charlottesville Daily Progress when he was promoted at 23 years old. In this capacity, Jerry managed a staff of 13 writers (some as experienced as 60 years old) and was responsible for story creation, employee scheduling, employee management, financial budgeting, human resources, front-page design and front-page package creation for much of his department.


Before his 28th birthday, Jerry was a syndicated radio and television personality with a loyal following of more than 1.2 million listeners and viewers across Virginia, North Carolina, Tennessee and Washington, DC. Jerry hosted, produced and monetized three syndicated radio shows across 13 ESPN affiliates: “The Jerry Miller Show,” “Shuman Says with John Shuman and Jerry Miller” and “In The Paint With Fletcher Arrit and Jerry Miller.”

Miller also served as host, executive producer and development director of two popular NBC-affiliated TV shows: “The Jerry Miller Show” and “Varsity Lights with Jerry Miller.” Each TV show enjoyed more than four years of lifespan, including a strong 5-year run for “Varsity Lights with Jerry Miller.”

Today, The Miller Organization is a vertically-integrated company with six complementary and autonomous divisions:

(1). VMV Brands
(2). The I Love CVille Network
(3). Blue Ridge Venture Fund
(4). Intellectual Property (I Love CVille)
(5). I Love CVille Real Estate
(6). Business Brokerage